Entrepreneurs enjoy many benefits, including:

  • Validation of the merits of project through polling interest online, also known as crowdsourcing, and known offline as focus groups
  • A consolidated profile to showcase project or company information and documentation
  • Ability to promote project through traditional and online channels of PR/Marketing
  • Access to numerous investors at true market rates
  • Displacing the need for today’s middlemen or brokers, reducing final cost of capital
  • Large cash outlay per investor not required, thus widening pool of potential investors

Investors enjoy many benefits, including:

  • Access to a high quality deal flow of projects with principals that have a history of relevant experience.
  • Ability to better underwrite and do due diligence on more projects
  • Insider access to private transactions
  • Pre-vetted companies that are required to undergo a variety of identity authentication and legal business
  • Ability to hedge risk by investing low minimums
  • Ability to diversify their portfolios by easily investing across geographies, across property types, and across operating partners
  • Ability to communicate directly with other investors
  • Benefits of property ownership